Award-winning Creative Producer and Brand Strategist based in Los Angeles, recognized for innovative campaigns at the intersection of entertainment, technology, and gaming. With 15 years of experience, Rich has successfully executed key initiatives for major brands including Electronic Arts, Ubisoft, Amazon Video, UFC, Red Bull Media, STARZ, Hulu, AMC, VH1, Sony TV, Philo, Sundance Institute, and more.
Career highlights include leading the global creative strategy and launch marketing for EA's NBA LIVE Mobile, driving millions of downloads, and directing digital campaigns that boosted UFC 2 user acquisition by over 120%. At BENlabs, Rich managed influencer campaigns totaling over $10M, collaborating with prominent creators across YouTube, Instagram, TikTok, and Twitch to significantly enhance brand visibility.
Rich also spearheaded the UFC rebrand strategy at Troika, integrating cutting-edge consumer insights to elevate engagement and brand perception. An early adopter of social media marketing, he pioneered one of Snapchat's largest organic channels, orchestrated early influencer campaigns on TikTok, and continues to innovate in digital asset ecosystems and new media.
Rich holds an MA in Entertainment Industry Management from Carnegie Mellon University and a BA in Art and Technology from the University of Texas at Dallas. Passionate about strategic creativity and impactful storytelling, he remains dedicated to delivering influential marketing initiatives across gaming, entertainment, and digital media sectors.